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COOKIE POLICY
Last updated August 17, 2026
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TABLE OF CONTENTS
This Cookie Policy explains how CustomWeather, Inc. (“Company,” “we,” “us,” and “our”) uses cookies and similar technologies to recognize you when you visit our website at https://www.customweather.com (“Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, CustomWeather, Inc.) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. Where our Website displays a cookie consent banner, you can use it to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
You may also set or amend your web browser controls to accept or refuse cookies, as described below. If you choose to reject cookies, you may still use our Website, though your access to some functionality and areas of our Website may be restricted.
The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the list below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):
Essential website cookies
These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.
_grecaptcha
Purpose:
Stores a value used to verify that the user is not a bot
Provider:
customweather.com
Service:
reCAPTCHA
Type:
html_local_storage
Expires in:
Persistent
_GRECAPTCHA
Purpose:
Stores a value used to verify that the user is not a bot
Provider:
www.google.com
Service:
reCAPTCHA
Type:
http_cookie
Expires in:
5 months 27 days
rc::f
Purpose:
Used to track and analyze user behavior to distinguish humans from bots or automated software.
Provider:
www.google.com
Service:
reCAPTCHA
Type:
html_local_storage
Expires in:
Persistent
rc::a
Purpose:
Used to track and analyze user behavior to distinguish humans from bots or automated software.
Provider:
www.google.com
Service:
reCAPTCHA
Type:
html_local_storage
Expires in:
Persistent
Performance and functionality cookies
These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use.
However, without these cookies, certain functionality (like videos) may become unavailable.
googtrans
Purpose:
Stores the language you selected via the website translation tool (GTranslate) so pages are shown in that language on later visits.
Provider:
customweather.com
Service:
GTranslate
Type:
http_cookie
Expires in:
Session
gt_autoswitch
Purpose:
Remembers that the translation tool has already auto-detected your browser language, so it is not switched again on later visits.
Provider:
customweather.com
Service:
GTranslate
Type:
html_local_storage
Expires in:
Persistent
elementor
Purpose:
Stores interface state for page elements built with Elementor (for example, which pop-ups have been shown or closed).
Provider:
customweather.com
Service:
Elementor
Type:
html_local_storage
Expires in:
Persistent
wpEmojiSettingsSupports
Purpose:
Remembers whether your browser can display emoji natively so WordPress does not need to re-test this on every page.
Provider:
customweather.com
Service:
WordPress
Type:
html_session_storage
Expires in:
Session
Analytics and customization cookies
These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.
_ga
Purpose:
Records a particular ID used to come up with data about website usage by the user
Provider:
.customweather.com
Service:
Google Analytics
Type:
http_cookie
Expires in:
1 year 1 month 4 days
_gid
Purpose:
Keeps an entry in the user’s browser for 24 hours and is used by Google Analytics to distinguish users and count visits and page views.
Provider:
.customweather.com
Service:
Google Analytics
Type:
http_cookie
Expires in:
1 day
_gat
Purpose:
Used to monitor number of Google Analytics server requests when using Google Tag Manager
Provider:
.customweather.com
Service:
Google Analytics
Type:
http_cookie
Expires in:
less than 1 minute
_ga_#
Purpose:
Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions
Provider:
.customweather.com
Service:
Google Analytics
Type:
http_cookie
Expires in:
1 year 1 month 4 days
_clck
Purpose:
Persists the Microsoft Clarity user ID and preferences, unique to this website, so activity can be attributed to the same user across visits.
Provider:
.customweather.com
Service:
Microsoft Clarity
Type:
http_cookie
Expires in:
1 year
_clsk
Purpose:
Connects multiple page views by a user into a single Microsoft Clarity session recording.
Provider:
.customweather.com
Service:
Microsoft Clarity
Type:
http_cookie
Expires in:
1 day
CLID
Purpose:
Identifies the first time Microsoft Clarity saw this user on any site using Clarity.
Provider:
www.clarity.ms
Service:
Microsoft Clarity
Type:
http_cookie
Expires in:
1 year
ANONCHK
Purpose:
Indicates whether the MUID identifier is transferred to ANID, a cookie used for advertising. Clarity does not use ANID, so this is always set to 0.
Provider:
c.clarity.ms
Service:
Microsoft Clarity
Type:
http_cookie
Expires in:
10 minutes
MR
Purpose:
Indicates whether to refresh the MUID identifier.
Provider:
c.clarity.ms
Service:
Microsoft Clarity
Type:
http_cookie
Expires in:
7 days
SM
Purpose:
Used to synchronise the MUID identifier across Microsoft domains.
Provider:
c.clarity.ms
Service:
Microsoft Clarity
Type:
http_cookie
Expires in:
Session
Advertising cookies
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
_gcl_au
Purpose:
Set by Google Tag Manager / Google Ads (conversion linker) to store and track conversions from ad clicks.
Provider:
.customweather.com
Service:
Google Ads
Type:
http_cookie
Expires in:
3 months
IDE
Purpose:
Set by Google DoubleClick to register and report your actions after viewing or clicking an ad, used to measure ad effectiveness and show targeted ads. Loaded through Google Signals in Google Analytics.
Provider:
.doubleclick.net
Service:
Google Ads / DoubleClick
Type:
http_cookie
Expires in:
1 year 24 days
MUID
Purpose:
Microsoft User Identifier, set via Microsoft Clarity and shared with Bing to recognise the browser across Microsoft domains for analytics and advertising.
Provider:
.clarity.ms
Service:
Microsoft
Type:
http_cookie
Expires in:
1 year 24 days
How can I control cookies on my browser?
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser’s help menu for more information. The following is information about how to manage cookies on the most popular browsers:
Chrome
Internet Explorer
Firefox
Safari
Edge
Opera
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more
information, please visit:
- Digital Advertising Alliance
- Digital Advertising Alliance of Canada
- European Interactive Digital Advertising Alliance
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Our Website also loads some resources from third-party providers, including Google Fonts, Google reCAPTCHA, Google Tag Manager and Microsoft Clarity. When a page loads, your browser sends your IP address and basic device information to those providers so the resource can be delivered. How these providers handle that data is described in our Privacy Policy.
Do you use Flash cookies or Local Shared Objects?
We do not use Flash Cookies (also known as Local Shared Objects or “LSOs”) on our Website. Adobe Flash Player has been discontinued and modern browsers no longer support it.
Do you serve targeted advertising?
Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These
companies may use information about your visits to this and other websites in order to provide relevant advertisements
about goods and services that you may be interested in. They may also employ technology that is used to measure the
effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at marketing@customweather.com
or by post to: